Most Common Mistakes Brazilians Make When Promoting Their Businesses in the U.S.
Introduction
You’ve launched your business in the U.S. and started promoting it — but the results aren’t what you expected.
Chances are, the problem isn’t the service you offer. It’s how you’re promoting it.
Many Brazilian entrepreneurs make common mistakes when trying to promote their businesses in the U.S. due to a lack of understanding of the local culture, digital tools, and strategic positioning.
In this article, we’ll highlight the most common mistakes and show you how to fix them so your business gets seen — and valued — by both Brazilians and Americans.
1. Relying only on Instagram for promotion
Instagram is a great platform, but it can’t be your only marketing channel.
In the U.S., local consumers rely heavily on Google Search, Google Maps, Yelp, Facebook Groups, and word of mouth.
👉 Fix it: Create a Google Business Profile, set up a simple website, and optimize it for local search.
2. Posting without strategy or consistency
Many entrepreneurs post “when they have time” or reuse generic content. This doesn’t connect and won’t bring real results.
👉 Fix it: Create a clear content plan, post consistently, and speak directly to your ideal audience.
3. Not adapting your language for the U.S. market
Even if you serve mostly Brazilians, American consumers value professionalism, clarity, and objectivity.
👉 Fix it: Provide professionally translated content, and create an English version of your website and materials — even if you primarily serve Brazilians.
4. Depending only on word-of-mouth
Referrals are powerful but not scalable. If you only rely on them, you’re depending on factors you can’t control.
👉 Fix it: Invest in SEO, helpful content, and local advertising to generate predictable leads.
5. Misusing Google or Meta Ads
Many entrepreneurs simply “boost” random posts without setting goals, targeting, or tracking performance. This leads to spending without results.
👉 Fix it: Run ad campaigns with specific objectives (like quote requests or calls), use local keywords, and track performance.
6. Ignoring branding
Without a clear visual identity, tone of voice, or story, your brand becomes forgettable and lacks credibility.
👉 Fix it: Invest in strategic branding that reflects your values and resonates with your audience.
7. Trying to please everyone
Trying to reach everyone usually leads to weak, unfocused communication.
👉 Fix it: Define your niche, value proposition, and ideal client. Clear communication attracts the right people.
Conclusion
Promoting a business in the U.S. takes more than good intentions — it takes strategy, positioning, and cultural adaptation.
If you’ve made one or more of these mistakes, don’t worry. What matters most is adjusting your course and moving forward with clarity.
At Chrysalis, we help Brazilian entrepreneurs build strong, authentic brands and promote their services with professional marketing strategies that work.
